February 11 is 211 Day

February 5, 2025

United Way 211 Day

Annually on February 11, Canadians come together to celebrate 211 Day (2/11) —a day dedicated to raising awareness about the 211 service and its vital role in supporting communities across the country. This year, on February 11, over 60 landmarks nationwide will illuminate in red for United Glow and 211 partners and staff from across Canada will unite in raising awareness and inspiring action through social media, advocating for sustained funding with all levels of government and hosting community events.

What is 211?

211 is a free, confidential service that provides everyone in Canada with easy access to information about essential government and community services. By simply dialing or texting 2-1-1, individuals are connected to a trained Resource Navigator who can offer information about local supports such as:

Available 24/7 and offering support in over 150 languages, help starts with 211. Visit nb.211.ca for information about 211 New Brunswick.

Why is 211 Important?

Every year, 211 connects over 2 million Canadians to the help they need most. In difficult times, people often don’t know where to turn for assistance. 211 serves as a lifeline, directing individuals to the appropriate services before they reach the point of crisis.

In 2023, 602,834 contacts made by phone, text, chat and email were answered by the 211 service, and 686,000 requests for support were handled by 211 Community

Navigators. Housing and shelter were the top needs expressed in contacts with the 211 services followed by mental health supports. 211’s aggregated data also provides valuable information for decision-makers and
program developers about top needs and service gaps in communities across the country.

For example, in the first half of 2024, housing and shelter resources accounted for 28% of the unmet needs identified in contacts to 211, while mental health resources accounted for 8% of the unmet needs. Unmet needs reflect a lack of local services to meet callers’ needs or a lack of capacity from the sector to respond to the level of need in a community. Information like this can help inform where further resources can be invested to make sure that people can access the support they need when they are faced with life’s challenges.

United Glow 2025: Illuminating Canada in Red

A key feature of 211 Day is United Glow, a nationwide initiative where landmarks, monuments, and buildings across Canada illuminate in red to symbolize that no one should face their struggles alone. This year, over 60 locations will shine brightly in support of 211.

You can get involved by visiting a participating landmark on February 11, snapping a photo, and sharing it on social media with the hashtags #211DayCanada, #UnitedGlow, and #HelpStartsHere.

Find more participating landmarks across Canada here.